A CDE Definition
(1) Making purchases at a website. See virtual store.
(2) Selecting items for delivery via smartphones. In 2011, Tesco Homeplus opened a virtual supermarket in a South Korean subway station that displays merchandise as if it were on a physical shelf. Customers scan the barcode of the items they want with their Homeplus app, and delivery is made at the end of the day.
South Korea's First Virtual Supermarket
"Come Home to a Full Fridge"
A retail presence on the Web. The virtual store is an online store that displays merchandise and an order form. A live text chat may be offered, in which the customer interacts in real time with a company representative. See virtual shopping, e-commerce and chat.
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