A CDE Definition
Amazon's no-checkout grocery store. Using computer vision, artificial intelligence (AI) and sensors, customers must have the Amazon Go app installed in their phones. The app is used to enter the store but can remain in the user's pocket or purse thereafter. Merchandise is automatically scanned when removed from the shelf and again when put back on the shelf if people change their mind. When finished shopping, customers just walk out the door, and purchases are added up and charged to their account automatically. There are no cash registers and no lines. See Amazon.com.
The First Amazon Go Store
(Amazon.com, Seattle, WA, www.amazon.com) The largest online shopping site in the U.S. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers. Today, more than 100 million visitors access the site each month.
From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and cloud computing services, the latter a significant profit center for the company (see Amazon Web Services). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on Amazon's site. See one-click ordering.
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending. See AmazonFresh and Amazon Go.
Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
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