A CDE Definition
(Eye Tracking System) See eye tracking.
Using cameras to determine what people look at. Eye tracking follows the pupil movement of a person looking at a smartphone screen, printed ad, application user interface or Web page. For advertising, eye tracking analyzes what elements get the most attention. It can determine which parts of an application users notice first, and eye-tracking smartphones can automatically scroll the screen or keep it unlocked as long as the user is viewing.
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