Alan Freedman -- The Computer Language Company - Computer Desktop Encyclopedia
Computer Desktop Encyclopedia
Longest-Running Tech Reference on the Planet

A CDE Definition

You'll love The Computer Desktop Encyclopedia (CDE) for Tech Term of the Day (TTOD)

LOOK UP ANOTHER TERM


GoTo.com

See Overture.



Overture

A pioneer in keyword advertising on the Web. Founded in 1997 as GoTo.com, Pasadena, California-based Overture Services was one of the first Web search engines that included relevant ads on the results page based on the words being searched. If the user clicked an ad, the advertiser was charged the amount it bid for placement. The amount was also displayed, allowing competitors to bid more and move higher on the results page.

In early 2003, Overture acquired the AltaVista and AlltheWeb search engines (AltaVista was one of the first search engines on the Web). In late 2003, Overture became a wholly-owned subsidiary of Yahoo and was renamed Yahoo Search Marketing in 2005. See keyword advertising.



Personal Use Only

Before/After Your Search Term
BeforeAfter
GopherGouraud shading
Gopherspacegov
GOPSgovernment to business
Goraud shadinggovernment to consumer
Gorilla GlassGovNet
GorizontGP
GOSGP GPU
GOSIPGpbs
gotogPC
goto-less programmingGPCmark

Terms By Topic
Click any of the following categories for a list of fundamental terms.
Computer Words You Gotta KnowSystem design
Job categoriesUnix/Linux
Interesting stuffPersonal computers
InternetIndustrial Automation/Process Control
Communications & networkingAssociations/Standards organizations
HistoryDesktop publishing
Audio/VideoGraphics
MainframesSecurity
ProgrammingHealthcare IT
System design