A CDE Definition
Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.
A person who publishes comments on blogs, wikis and other public venues about some phenomenon or product in order to generate public interest and buzz. Using alias names, meat puppets pretend to have experience with the subject or masquerade as an exceptionally satisfied and unbiased user of the merchandise. See astroturfing and sock puppet.
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