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banner exchange

An Internet advertising network that swaps banner ads among its members. Each time a member site displays an ad from the network, it receives some amount of credit that is used to display its own banner in the network. Also called a "banner swap network," some banner exchanges offer a "click exchange," in which credit is given when someone clicks on the ad, not just the impression on the page. See Internet advertising.



Internet advertising

Delivering ads to Internet users via websites, email, ad-supported software, text messaging and Internet-enabled cellphones. Also called an "ad network" or "ad serving network," Internet advertising organizations act as a middleman between the advertiser and the Internet venues that display the ads. They sell the online campaign to the advertisers and then deliver the ads to the sites that display them. The site owners receive a royalty based typically on the number of times users click the ads (see click-through rate). Such organizations may provide software tools that enable companies to deliver their own ads. See banner exchange, banner ad, Google AdWords and adserver.



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Before/After Your Search Term
BeforeAfter
bandwidth throttlingbanner page
bandwithBanyan
bangBAPC
bang pathBAPCo
BaniasBAPI
bankbar chart
bank depositbar code
bank switchingbar code reader
bannerbar code scanner
banner adbar code tagging

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