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A CDE Definition

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Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion.

cross promotion

Also called "cross media," cross promotion is advertising one kind of media from another. When a website is promoted using traditional media such as radio, TV and magazines, it also called "offline advertising." See branding.

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