A CDE Definition
bricks clicks and flips
Storefronts, the Web and catalogs. A variation of "bricks and clicks" that includes catalog shopping. Many retail organizations have real stores as well as a website and catalogs. See clicks and mortar.
clicks and mortar
Also called "bricks and clicks," it refers to businesses that offer online services via the Web as well as the traditional retail outlets (offline) staffed by people. Coined in 1999 by David Pottruck, co-CEO of the Charles Schwab brokerage firm, it refers to running the two divisions in a cooperative and integrated manner where they both support and benefit from each other. See bricks and mortar, bricks clicks and flips and e-commerce.
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