A CDE Definition
Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the website publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.
Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a whole lot of money if it clicks the competitor's ad many times.
Before/After Your Search Term
|CLEC||click of death|
|click and drag||click-through|
|click bait||click-through rate|
|click disk||Click to Meet|
|click drive||click wheel|
|click exchange||click wrap|
Terms By Topic
Click any of the following categories for a list of fundamental terms.