A CDE Definition
An advertisement that is targeted to the user based on words entered into a search engine or from a profile of the user's purchasing or Web surfing habits. There is no doubt that contextual ads can become a nuisance. After searching for a table lamp, advertisements for lamps may pop up for days or weeks thereafter. See contextual marketing.
Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, "contextual ads" are made to pop up periodically.
Contextual marketing is widely implemented by search engines. They display ads on the results pages based on the key words users enter for a search. In addition, contextual marketing is available for websites in general. The service offers to place ads on pages that are geared to the audience likely to visit the site. See adware.
Before/After Your Search Term
Terms By Topic
Click any of the following categories for a list of fundamental terms.