A CDE Definition
Sending an invitation to someone to become a "friend" on Facebook or other social networking site. If the individual accepts, they have access to each other's information and updates. Users can even friend a brand in order to be alerted to special offers. Friends can also be "defriended" or "unfriended" later on, which may be considered as much of a personal rejection as not returning phone calls. See Faceslam, Facebook and social networking site.
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