A CDE Definition
(INSTAnt entrePRENEUR) An individual who uses eBay, Amazon and other online retail outlets to promote products that would otherwise be too costly to advertise. For example, Amazon.com lets anyone create an online store, and the products placed in the store are promoted automatically by Amazon whenever someone searches for similar merchandise. See online store.
A website that offers items for sale and accepts credit cards. An online store for downloading apps to a smartphone or computer is an "app store" (see online app store). Contrast with e-commerce. See shopping cart, virtual bank, bricks and clicks, cybermall and e-commerce.
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