Alan Freedman -- The Computer Language Company - Computer Desktop Encyclopedia
Computer Desktop Encyclopedia
Longest-Running Tech Reference on the Planet

A CDE Definition

You'll love The Computer Desktop Encyclopedia (CDE) for Tech Term of the Day (TTOD)

LOOK UP ANOTHER TERM


keyword stuffing

Duplicating descriptive words in the body and/or in the meta tags of a Web page in order to rank the page high on search engine results. Also called "word stuffing." See spamdexing.



spamdexing

Techniques employed by some Web marketers and site designers in order to fool a search engine's indexing programs. The objective is to ensure their website appears at or near the top of the list of search engine results.

Word/Keyword Stuffing
A common method is "word stuffing" or "keyword stuffing," which embeds descriptive words on the page dozens or even hundreds of times. These words may also be invisible to the human eye, such as white text on a white background, but search engines see them.

Bait and Switch
Another technique combines word stuffing with "bait-and-switch," which loads the page with a popular search word such as "sex," "travel" or "antivirus," even though the word has nothing to do with the site content.

Search Engines Are Savvy
Major search engines always try to outsmart spamdexers. For example, they may automatically give a lower ranking to any page that contains a lot of repeated words. However, as soon as one method is successfully defeated, spamdexers come up with others.

Legitimate Methods
Site designers can use ethical ways to make their site get a higher ranking, such as inserting appropriate keywords in the page's meta tags. In addition, the search engine itself may offer tips on how to obtain higher rankings. A good source of information is Search Engine Watch (www.searchenginewatch.com), which covers the major search engines. See doorway page, meta tag, spam and Google bomb.



Personal Use Only

Before/After Your Search Term
BeforeAfter
keypadKF8
keypunchKGD
keypunch departmentKH/s
keypunch machineKhornerstone
keysetKHTML
Keystroke CopskHz
keystroke loggerKiB
keywordkibi
keyword advertisingkibibit
keyword softwarekibibyte

Terms By Topic
Click any of the following categories for a list of fundamental terms.
Computer Words You Gotta KnowSystem design
Job categoriesUnix/Linux
Interesting stuffPersonal computers
InternetIndustrial Automation/Process Control
Communications & networkingAssociations/Standards organizations
HistoryDesktop publishing
Audio/VideoGraphics
MainframesSecurity
ProgrammingHealthcare IT
System design