A CDE Definition
The Web page that is retrieved when an advertisement or link is clicked. The landing page typically contains information about the target product, but may also contain links to a variety of sites relevant to the subject (see jump page).
A temporary or permanent Web page that is used to redirect the visitor elsewhere. Also called a "splash page," it may appear as a popup window to entice you to go to an e-commerce site, or it may be a full page that serves as an index to other sites. A jump page may also redirect the user to the new location of a Web page that has changed its address. See landing page.
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Terms By Topic
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