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native advertising

Displaying an ad on a Web page along with regular content in a manner that does not distract the user. Contrast with "interrupt advertising," which requires users to cancel a message that demands their attention. See interstitial ad.



interstitial ad

An advertisement on a website that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising.

Introduced in 1997 by San Francisco-based Streamix, HyperStitial was software that resided in your computer and enabled your browser to display interstitial ads. See Superstitial.



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national identity cardnative app
National Information Infrastructurenative application
National Institute of Standards & Technologynative capacity
national military strategy for cyberspace opsnative client
National Office Machine Dealers Associationnative code
National Semiconductornative command queuing
National Software Testing Labnative DSD
National TV Standards Committeenative executable
National Vulnerability Databasenative file
nativenative format

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