A CDE Definition
Displaying an ad on a Web page along with regular content in a manner that does not distract the user. Contrast with "interrupt advertising," which requires users to cancel a message that demands their attention. See interstitial ad.
An advertisement on a website that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising.
Introduced in 1997 by San Francisco-based Streamix, HyperStitial was software that resided in your computer and enabled your browser to display interstitial ads. See Superstitial.
Before/After Your Search Term
Terms By Topic
Click any of the following categories for a list of fundamental terms.