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A person who has never signed up for a paid cable TV or satellite TV subscription. Also called a "cord never" or "Zero TV household," there were five million never-connecteds in the U.S. in 2013. See cord cutter.

cord cutter

A person who switches from a pay TV subscription (cable, satellite or telephone company) to an Internet-based streaming service such as Netflix. The purpose of cord cutting is to save a considerable amount of money each month.

A "cord never" or "never-connected" is someone who never had such a subscription, while "cord shavers" are subscribers who have reduced their pay TV fees by eliminating certain channels. A "cord stacker" is someone who subscribes to both pay TV and one or more streaming services. See streaming.

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