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re-intermediation

To provide value as a middleman in order to avoid disintermediation. See disintermediation.



disintermediation

The elimination of the distributor and/or retailer (the middleman) when making a purchase. The term is used to refer to purchasing directly from a manufacturer's website, the benefits of which are convenience, fast turnaround time and sometimes lower prices. Obviously, retail stores are very much against disintermediation. See re-intermediation.



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