A CDE Definition
A landing page on a website that requires visitors to enter their email address in order to receive a white paper, opt in to some campaign or be able to log in to use the site's content. The squeeze page may have nothing more than the form to fill in, or it may contain educational or other information to entice users to sign up. See landing page.
The Web page that is retrieved when an advertisement or link is clicked. The landing page typically contains information about the target product, but may also contain links to a variety of sites relevant to the subject (see jump page).
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