A CDE Definition
vertical search engine
A Web-based search engine that indexes content specialized by location (local venues and activities), by topic, typically for consumers, or by industry, geared to businesses (B2B). Instead of returning thousands of links from a query, as is common on a general-purpose search engine such as Google and Yahoo, vertical search engines deliver more relevant results to the user.
Also called a "vearch" engine, a vertical search engine may charge more per ad than a general, or "horizontal," search engine. People want relevancy, and the more horizontal search they do, the more they tire of wading through pages of superfluous material. Although users can always narrow their search to hone in on their desired result, vertical search engines do the narrowing for them.
Beware of Too Much Specialization
A vertical search site may not always index the Web for content, but may produce links only to proprietary content. It may be relevant, but highly prejudiced. See organic search results.
organic search results
The ranking of a website on a search engine results list that is due entirely to the search engine's algorithms evaluating the site rather than from a paid ad. The websites of companies that pay for ads are ranked either on the first page or very high in the results list. However, without paid ads, websites are ranked based on their popularity and the content of their pages, the latter often manipulated by optimization specialists who try to trick the search engine (see page ranking and search engine optimization). Also called a "natural search." See vertical search engine and search engine.
Before/After Your Search Term
Terms By Topic
Click any of the following categories for a list of fundamental terms.